In this KEY post, we will learn how Google ranks your website and why we need to pay extremely attention to this to rank in the top searches. Let’s begin!
How Google Ranks
Google uses a sophisticated algorithm to rank websites, and this can change quickly. Google looks for two factors when deciding where they are going to rank your site in their search results. Those two factors are “on site factors” and “off-site factors”.
On-site factors refer to having your keywords in your page titles, in your content, in your images, in your website address. Google will scan the content on your site to find out what your site is all about and based on that they will rank you. So, it’s imperative that your keywords are all on your website.
Off-site factors refer to the things that have nothing to do with what’s on your site but what’s on other websites.
These factors are divided into backlinks and social networks.
A backlink consists of links from other websites that are linking back to your site. In simple words Google sees this as a kind of vote, they see that you are popular, and the more sites that end up linking back to your website means the most popular your site is.
Remember Google loves popularity, that’s why Social Networks also play a huge role in off-site factors. You need to have “shares” on social networks and have consistency posting on sites like Facebook and Twitter. All of this are social signals, and Google takes a look at this when they are ranking your website.
This information is great to rank better in Google results but with the Panda Update things changed a little bit. In the past, We were able to list with the old SEO using relevancy on keywords and backlinks. Now we need to take into consideration more factors to rank better on Google. Which ones? Well, we need to take also into account what is called the user experience optimization.
The User Experience
Google wants to give their users the best experience possible. Now, when someone goes to your website Google takes into account if your content is real and not a duplicate, where you syndicate your content, if the users that go to your site they click around your website, if they read its content and therefore if they engage with it and share it and often come quickly.
Google wants to see to a high level of “EAT” which means a high level of expertise, authoritativeness, and trustworthiness.
This is why it’s so important that you syndicate your content and be active on social channels as wells as doing videos on a relevant topic to show that you are an expert in the field and that you show authority and people can trust you. Google wants to see who they should trust and who they should avoid providing the best user experience to its users.
To rank at the first page of Google we need to value all this information. That’s why we want to deliver to you the best and latest information surrounded with the best quality pro tips that will help you in your business to take it to the next level.
So, what happens when you bring to the world a new website with new content. A few things to consider when you do this to rank better. First, when you bring up new content, Google will place you somewhere in their results depending on the relevancy of this, for example, if people engage with you and share it and also on the authority of your URL.
You might be asking yourself how Google knows this? Well, to rank better on Google they take into account a few things besides SEO such as the click thru rate, the scroll rate, the time on page, the bounce rate, and the spelling and grammar.
Click thru rate
Let’s go over all of this quickly. Click thru rate means that your content, your website, all the pages must have titles, meta descriptions that sell, that people will click thru them. If you are using WordPress, you can use the plugin Yoast to optimize at its best all your website. We are here at the website is https://yoast.com/wordpress/plugins/seo/
Also use star ratings to draw attention and build trust on your site. You can download the plugin kk star ratings here at https://wordpress.org/plugins/kk-star-ratings/
the scroll rate
Next use a scroll rate on your site. Have a down and up bottom scroller on your site. Make it simpler for people to navigate on your site, and also this will help you to convert more. Remember its all about the user experience. Go to the website http://www.crazyegg.com/ this great website will show you a heat map on where your visitors are clicking on your site.
the time on page
Speaking about the user experience, we need to make sure that the people spend time on the website. This is crucial for engagement, to have people coming back again and again, to have them share your content. Remember that people invest time before money. Make them happy. Besides high-quality content, you need to use images, infographics, and videos. People like to see this, and they engage more, spend more time on the site and share more this way. For your videos use YouTube and embed videos on your site, this will not only bring more traffic to your site but also remember that Google owns YouTube.
the bounce rate
It’s imperative to pay attention to the bounce rate of your site and not many people look closely to this. You might be asking yourself what the bounce rate is? It’s the percentage of visitors that goes to your site and navigates away from it. Rising bounce rate means that the site is boring, and people leave so we don’t want this to happen.
Google loves pages that load quickly. Why? Well, the answer is easy here, speed is everything. If your site is slow, you will get killed on the bounce rate. Therefore, your people will leave you, and you won’t have a good ranking. A few websites that can help you on this are http://wpengine.com/, https://www.cloudflare.com/, https://sucuri.net/,
After you have done all this, make sure that you check the grammar on your site. Check all the links and everything that is on your site.
Lastly, to rank at the top of the search results at Google, we need to make sure that we pay a lot of attention to social media. Engagement with the user is crucial. Google loves relevancy and remembers they will provide on their searches the websites that are popular, that have not also high-quality backlinks from authority sites but also significant social media engagement coming from Facebook, Twitter, Pinterest and so on.
Watch the video tutorial: How Google Ranks
Again, implement the old techniques on site and off site factors alongside the new factors that Google loves such as delivering the best user experience with a site loading quickly, engagement coming in from quality content, images, infographics, videos, and social media engagement to have your visitors more involved with your website.
Remember to become an expert in your topic and have people to trust you by being an authority. This way Google will know which site to choose and which one to avoid. Continue to the next part of the Google Page One Tutorial where we will start our game plan on how to rank on the first page of Google and we will see the importance of keywords to do this. Read more: Game Plan part 1: The Correct Use of Keywords